Giovanni Pinarello opened the Cicli Pinarello bicycle shop in 1952 following a brief stint as a professional racer. The Pinarello brand would grow relatively slowly for the next several decades before exploding onto the national scene in the 1990s.

With Lamborghini Formula 1 engineer Marco Giachi designing the bikes, Miguel Indurain rode them to victory at five Tours de France, two Giri d'Italia, two Giro-Tour doubles, a new Hour Record, a Time Trial World Championship and an Olympic Time Trial Gold. Team Telekom would contribute two additional Tour de France victories, Olympic Medals and another Time Trial World Championship to round out the decade.

Today the bikes are most notably ridden by the Ineos Grenadiers, formerly Team Sky. This partnership has contributed a staggering seven Tours de France, two Giri d'Italia and two Vueltas a Espana along with dozens of national titles and classics to the brands already legendary palmares. The bikes' striking silhouettes are unmistakable, the backbone of some of the most unique, beautiful and successful machines in our sport.