Vielo is a bike brand born in the UK, designed for the crumbling tarmac, potholes and adverse weather cyclists must confront when riding there. Father and son, Ian and Trevor Hughes, decided to address all that by designing and building in-house a proper, high performance British bike, able to take British riding conditions in its stride.

The pair founded Vielo in 2017. They built it on a raft of experience gained over 36 years in the bike trade, working with the world’s most exceptional, high performance bike brands. Their story is that of a bunch of skilled people on a mission to create a small range of home grown bikes without marketing hype or any limitations on performance potential. Ian and Trevor have put together a small team of like-minded folk. Not only are they the best in their field, but their common focus has meant they’ve become great friends and an extended family. This comradery shows plainly in the way they work together to engineer, design and style every detail of the bike and components.

Vielo products are brave and exciting, focused on clean, pure engineering led design that’s subtly styled and obsessive about detail. Our approach is refreshingly down to earth. Where others use buzz words or acronyms to sell gimmicks, we’d rather talk to you about why a frame is shaped a certain way, or the benefits of 1x over 2x. If you’re looking for a frame that stands out from the crowd, without shouting for attention. That’s built in-house by craftsmen who cut their teeth riding in our unique British conditions. And that’s designed to be technically advanced and widely adaptable to your own riding style. Then welcome to the Vielo family.