Specialized are a company of riders—that fact has guided their every decision since they were established in 1974. When quality tires weren't around, they strove to make the best. When people wanted to ride cruisers in the dirt, they made the first production mountain bike. When roadies wanted to go faster, they doubled-down on carbon and built their own wind tunnel. And when they saw kids struggling to focus in school, they started the Specialized Foundation to help them through cycling.

Specialized. Made for riders, by riders.

Specialized offer a full compliment of bicycles, componentry, apparel and accessories. Operating under the ethos of "Innovate or Die", they aim to produce category-leading product in every sector of the industry. In addition to their progressive bikes, their Retul cycling insoles and custom footbeds as well as their Body Geometry line of saddles, shoes and apparel are of particular interest to us at Savile Road, adding to our quiver of bicycle fitting solutions.


OUTRIDE has set out to prove cycling benefits your brain! Through our research, cycling programs, and grant giving activities, we provide evidenced-based cycling interventions to improve social, emotional, and cognitive health.